This is a hypothetical press release written for my Writing for Multimedia & the Web course in Fall 2020.
FOR IMMEDIATE RELEASE: Dec. 12, 2020
Meghan Zaffuta
Cowabunga Ice Cream Co.
123-456-7890
mzaffuta@cowabungaicecream.com
New Cowabunga Cream Bars
Cowabunga Ice Cream Co. releases gourmet ice cream product.
Pittsburgh, Pa: Today, Cowabunga Ice Cream Co. announced Cowabunga Cream Bars, a new addition to the gourmet ice cream market. Cowabunga Cream Bars are all-natural, environmentally friendly, and offer parents an easy, worry-free dessert for their families.
“Cowabunga Cream Bars are going to satisfy a huge demand in the ice cream isle,” says John Smith, Senior Product Developer at Cowabunga Ice Cream Co.. “People are craving clean and easy desserts, and frozen yogurts just aren’t cutting it anymore.”
Features and benefits of Cowabunga Cream Bars include:
- All-natural ingredients
- 100% recyclable packaging
- Seven different flavors
Mooove closer to udder perfection! Cowabunga Cream Bars will be available starting Jan 1, 2021, at $4.99. For more information on Cowabunga Cream Bars, visit CowabungaIceCreamCo.com.
About Cowabunga Ice Cream Co.: Cowabunga Ice Cream Co. was established in 2012 in Pittsburgh, Pa. Starting out as a local ice cream shop, Cowabunga Ice Cream Co. has been on a mission to provide ice cream lovers with the best-tasting ice cream available—all while keeping the environment in mind. Now available in grocery stores across the country, Cowabunga Ice Cream Co. serves as fierce a competitor among other gourmet ice cream brands.
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Meghan Zaffuta 